Identifying the Growth Gaps

SWOT Analysis

- Strengths:

- 70% E-Rickshaw market dominance

- Weaknesses:

- Scooter segment lags due to limited electric offerings and weak marketing

- Opportunities:

- Electric scooter market growing at 9.9% CAGR globally

- Untapped Tier-II/III cities for E-Rickshaws

- Threats:

- Strong competition in Scooters from brands like OLA and Honda

Key Insight

- Electric scooters are driving industry growth, while E-Rickshaw expansion is limited by infrastructure challenges.

Visual Instructions

- Insert a 2x2 SWOT table with concise text in each quadrant

- Add a text box below with the key insight

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Revving Up Scooter Growth

Recommendations

- Launch an electric scooter with 150 km range and 2-hour fast charging, inspired by OLA S1 Pro’s success

- Upgrade ICE scooters with LED headlights and digital consoles, mirroring Honda Activa’s popular features

- Run a digital marketing campaign targeting urban youth via Instagram and YouTube influencers

Visual Instructions

- Insert an image of an electric scooter concept or a mockup of an Instagram ad with a scooter

- Add caption: Concept: New Electric Scooter

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Expanding the E-Rickshaw Market

Recommendations

- Expand into Tier-II/III cities (e.g., Lucknow, Coimbatore) to tap into new demand

- Partner with local governments or businesses (e.g., malls, fuel stations) for a charging station network

- Introduce a premium E-Rickshaw with AC and GPS for niche markets like tourism

Visual Instructions

- Insert a map of India with target cities circled or an illustration of a charging station

- Add caption: Target Expansion Cities

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Driving Towards 9-10% Growth

Summary

- Scooters projected to hit 20% growth, adding ~5% to overall growth

- E-Rickshaws expected to achieve 5-7% market growth, contributing 3.5-4.9% to overall growth

- Combined impact: Company growth reaches 9-10%

Visual Instructions

- Insert a line chart showing growth from 4.5% (current) to 9.5% (projected)

- Title: Projected Growth

- Y-axis: Growth Rate (%)

- Add data labels: 4.5% and 9.5%

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Final Notes

Presentation Guidelines

- Consistency: Use Arial font, 28-32 pt for titles, 18-20 pt for text

- Visuals: Ensure images and charts are high-quality and relevant

- Clarity: Keep text concise; use bold for emphasis

- Save: Save frequently in PowerPoint cloud

Conclusion

- This format ensures your presentation is clear, professional, and ready for PowerPoint cloud.