AI-Driven Resume Screening & Interview Coaching Platform

1. Executive Summary

HireGuide is a SaaS platform combining automated resume parsing and screening with AI-powered interview coaching. By integrating with popular ATS (Greenhouse, Lever) via API and applying NLP models (BERT for resume matching, Whisper for mock-interview transcription), HireGuide reduces time-to-hire by 40% and improves candidate quality by 25%. Recurring subscription fees are supplemented by on-demand mock-interview packages, driving high retention through mission-critical talent outcomes.

2. Market Overview & Trends

Global Recruitment Software Market: Valued at US $3.096 billion in 2025, projected to US $3.84 billion by 2030 (CAGR 7.44%)

Fortune Business Insights

Mordor Intelligence

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Key Drivers:

Rising demand for automation in talent acquisition (AI/ML adoption up 30% in 2024).

Shortage of skilled HR professionals driving interest in AI augmentation.

Growth of remote/hybrid hiring increasing reliance on virtual interview tools.

3. Market Sizing

Metric Definition & Assumptions Calculation Size

TAM (Total Addressable Market) Global recruitment/ATS software spend by 2030 US $3.84 B

Mordor Intelligence

US $3.84 billion

SAM (Serviceable Available Market) Focus on automated screening & coaching (30% of TAM) 0.30 × 3.84 B US $1.152 billion

SOM (Serviceable Obtainable Market) Realistic 2% share of SAM in first 3 years 0.02 × 1.152 B US $23.04 million (cumulative)

4. Customer Acquisition Cost (CAC)

Channel Annual Spend Customers Acquired CAC per Customer

Content Marketing & SEO $120,000 100 $1,200

Paid Ads (LinkedIn, Google Ads) $180,000 90 $2,000

Partnerships (HR Consultancies) $200,000 80 $2,500

Total / Blended $500,000 270 $1,852

5. Lifetime Value (LTV)

Parameter Value

Average Monthly Revenue (ARPU) $1,500 (core subscription $1,000 + coaching $500)

Average Annual Revenue $18,000

Gross Margin 80%

Average Customer Lifetime 4 years (≈ 20% annual churn)

LTV

=

18,000

×

0.8

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4

=

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$

57,600

LTV=18,000×0.8×4=US$57,600

6. Unit Economics & Key Ratios

Metric Value Benchmark

LTV / CAC 57 600 / 1 852 ≈ 31.1 > 3 is healthy

Payback Period 1 852 / (1 500 × 0.8) ≈ 1.54 months < 12 months ideal

Net Revenue Retention 115% > 100% indicates upsell

7. Go-to-Market Strategy

Product-Led Growth:

Offer a 14-day free trial with sample resume dashboard and one mock-interview.

Partnerships:

Integrate/resell through ATS vendors and HR consultancies with revenue-share.

Vertical Focus:

Target high-volume hiring sectors (tech startups, SMBs in finance, healthcare).

Customer Success & Expansion:

Dedicated CSMs drive adoption of premium interview-coaching packages, boosting ARPU by 20%.

8. Risks & Mitigations

Risk Mitigation

Data Privacy & Compliance SOC 2 Type II certification; GDPR alignment

Model Bias & Fairness Regular bias audits; human-in-loop review

Integration Complexity Pre-built connectors; developer sandbox

Competitive Landscape Differentiate via end-to-end screening + coaching

9. Conclusion

HireGuide addresses a US $1.152 billion SAM with exceptional unit economics (LTV/CAC ≈ 31, payback ≈ 1.5 months). By combining AI-driven resume matching and on-demand interview coaching, we anticipate capturing US $23.04 million in cumulative revenue over three years, with strong expansion potential into enterprise tiers and adjacent HR services.